Careers in Graphic Design | Multimedia Careers

Are you interested in the field of graphics design? Were you the kid always getting in trouble for doodling in math class when you should have been learning algebra and sketching at home when you should have been finishing your homework? If so than maybe a job in the graphics design field is a perfect fit for you.

This is a highly creative, yet technical field that involves using special software to design images. The difference between fine art and graphic design is that a message is communicated to a viewer, typically to sell something by using a call to action. Graphic designers typically complete work on a project basis, sometimes headed up by a project manager. This job entails tight time constraints to make sure everything is finished by the designated deadline.

Graphic Designer Tasks

The following typically make up the lifecycle of a graphic design project.

  • The following typically make up the lifecycle of a graphic design project.
  • Meet with clients to discuss the requested project, budget, and timelines
  • Research the target audience, including demographics, of the project
  • Determine how to portray the image so it is not just aesthetically appropriate, but conveys a message
  • Brainstorm design ideas
  • Create mock up compositions and rough drafts
  • Meet with the client to make sure the design meets their expectations and to get the approval to move forward
  • Create drafts on the computer using numerous programs depending on the project
  • Prepare the final project files so they are ready for printers and programmers

Graphic Design Projects

Graphic designers design images for a variety of communication vehicles, including but not limited to:

  • 3D design - Package design and Product design
  • Identity design - logos
  • Layout design Brochures, Magazines, Books, Annuals, Newspapers, ect.
  • Typography design Fonts and Scripts
  • Web design Websites and Banner
  • Ad design - Conceptual design, Visual communications, Ads

Programs used by Graphics Designers

There are a variety of different programs used by graphic designers to create images and designs. The following are a few of these programs.

  • Adobe Photoshop all bitmap design including image preparations, retouching, and resolution.
  • Adobe Illustrator and Macromedia Freehand All vector design, logo creation, illustration, unique font creation.
  • Quark and Indesign Layout-based program, magazine and ad layout with numerous pages.
  • Adobe Flash Animation-based program for web effects and movement. Dreamweaver Web design and development program

Graphic Design Titles

Graphics design titles can vary, depending on what their specific job responsibilities are and what company they work for. Below are some examples of different titles for graphic design jobs.

  • Assistant Graphic Designer
  • Associate Graphic Designer
  • Jr. Graphic Designer
  • Graphic Designer
  • Senior Graphic Designer
  • Art Director
  • Multimedia Designer
  • Graphic Artist
  • Multimedia Developer
  • Production Graphic Designer
  • Apparel Designer
  • Illustration Designer
  • Production Artist
  • Creative Director
  • Publication Graphic Designer
  • Freelance Graphic Designer

Day in the Life of a Graphic Designer

Below are examples of individuals who have careers in graphic design, and their experiences and viewpoints about the field.

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